Emily BooroffApr 182 minBillion Dollar Beauty: Kylie Cosmetics - How They Slayed the Game and the Lessons We Can LearnKylie Cosmetics is a textbook case of how to disrupt an industry and build a billion-dollar brand in record time. Founded in 2015 by...
Emily BooroffMar 123 minNavigating Consumer Identities in the Beauty and Wellness Industry: Understanding Generations, Shopping Habits, and LoyaltyIn the ever-evolving landscape of the beauty and wellness industry, understanding your consumer base is paramount to success. As a beauty...
Emily BooroffNov 21, 20233 minThe Billion Dollar Beauty Series: The Meteoric Rise of MAC CosmeticsIn the world of beauty, few brands have managed to create as significant an impact as MAC Cosmetics. With its inclusive ethos, innovative...
Emily BooroffJun 14, 20233 minBillion Dollar Beauty Series: Revlon The Birth of an Icon Revlon was founded in 1932 by Charles Revson, along with his brother Joseph and chemist Charles Lachman. The...