We Are Altitude
Thanks for checking us out. As this is our first blog, we thought we’d introduce ourselves. Altitude is a consultancy agency which works with Cosmetics and Skincare brands to change the sustainability standard within the Beauty industry. We work with Brand Founders to create brands, grow their brands, expand their product offering and enable their brands to infiltrate new markets. From brand building to product development all the way to marketing and retail strategy, we work in a unique way that brings your ideas to market.
Why Beauty?
So why Beauty? Why is this industry a great investment and why is could be your next big move. It feels like everyone is getting into the Beauty Business right now. With JLo launching JLo Beauty and Hailey Bieber bringing out Rhode to H&M and Fenty have extremely successful Beauty Lines, it seems a Beauty is a no brainer. But why?
The value of the industry sits at $565 Billion, with a forecasted value of $720 Billion by 2025. In the MENA region, 8% of all spending is on Beauty and in the US xx…
Our thirst for Beauty seems never ending. There is always room for new brands, new products and new trends but why are we so obsessed to try the latest and greatest products?
The quest for enteral youth and the perfect brow have lead us to LED skincare, microblading and the vampire facial. We are always looking for the next super treatment to give us that Hollywood glow.
Why Consumers Buy Into Beauty?
Consumers have 3 main motivations to buy into Beauty:
Camouflage
Seduction
Luxury Goods
Camouflage. The Beauty standard of perfection has been a long time plague to society. The feeling of the need to hide our true ourselves and present a perfect version of ourselves to the world.
Seduction. The age old threat of a good red lipstick and a fluttery lash have been the greatest weapons for seduction since the early 1900’s. We have seen a transition from being a fast girl if your wore too much rouge to a full face and celebrating our contour skills. Having that perfect red shade or a gorgeous manicure can make all the difference to confidence on a date or a night out
Luxury. The ability to buy into a Luxury Brand is the reason behind the success of many Beauty Brands. From Dior to Chanel, Gucci to YSL, all the major Luxury players have a extensive Beauty range. The ego boost a consumer feels when they take out a Chanel lipstick from their handbag is a pure rush. It allows them to access a brand they can not buy a handbag or shoes or a jacket by the same designer.
Why should you join the Beauty Gold Rush?
Beauty is booming. Reaching new heights with the explosion of social media, Billion Dollar Brands are here to stay. We live an age where we know more about the consumer than ever, communicate to the consumer more than ever and they interact with us more than ever. This is the next golden age for Beauty.
The industry thrived in the pandemic and has boomed in previous recessions. The need for a “pick me up” in times of uncertainty and financial strife are well documented. Beauty provides this little luxury, that allows us perfection in chaos and seduces us into continuing to live as we did before any hardship.
We also are in an age of entrepreneurs. We are inspired. We are driven. We are motivated. With more and more consumers seeing a gap in the market and creating their own brands to better serve the public. So if you have to at “golden goose” idea, the time is now.
How can we help?
Altitude is a consultancy that specializes in bringing Beauty Brands to market, expanding your current ranges and helping brands reach new markets, climbing higher.
To learn more, please drop us an email hello@wearealtitude.co.uk or hit us up on our Contact Us at www.wearealtitude.co.uk
Commentaires